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Summer Fundraising Principles - Guiding You to Raise More Money
Interested in learning about guiding fundraising principles to help you raise more money? It all starts with building relationships with your donors to your nonprofit to ensure sustainable funding.
Watch this video to learn more.
Should We Celebrate?
Do you have a fiscal year ending coming up, like let’s say June 30th? Or September 30th?
Do you make a big push in advance of these dates to encourage your donors to give before your fiscal year closes?
What about big anniversaries for your nonprofit?
Do you make a big deal of these milestones? Launch a capital or anniversary campaign?
These dates and milestones are important INTERNALLY but really do not mean much EXTERNALLY.
So what to do?
The Time I Lost a $100,000 Gift
When a donor stops giving, what do you think?
Do you usually think it is something you did or could it have nothing to do with you?
Is it possible that your donor, is like, a person? And they got busy? Or forgot?
Read on for tactics to go back and re-engage your lapsed donors.
How To Look For A New Major Donor
What factors make a great major gift prospect?
Watch my latest video that discusses where to look for your next major donor and what you should be looking for in a major donor.
How To Find New Donors
Donating money during the pandemic was a way for people to feel like they were doing something in a world where no one felt safe, in control or hopeful.
New donors were streaming in.
Three years later, is that still the case?
How Can a Donor Show Love?
Do capital campaigns have to be about “capital” aka a building? NO.
Do capital campaigns need to be about a new initiative? NO.
Can a nonprofit organization launch multiple capital campaigns in the same decade? MAYBE.
So what are capital campaigns about?
Who Are Your “Just Right” Donors?
Let’s take a moment to consider this special group of donors.
The core of your nonprofit - your mid-level donors - who are often your most committed donors. Your rockstars. Your “I wish I could do more” donors. Your future transformational major donors and definitely would consider leaving a legacy gift to your nonprofit donors. Your “this is where I’m starting and I’m interested in learning more about what you do and then maybe I’ll increase if I’m properly stewarded” donors.
What makes them so special?
When You’re The Only One In The Office…
No one tells you when you start in a fundraising role that it can be really lonely.
That you can feel like you have the weight of the world (or the weight of your nonprofit - which sometimes feels bigger!) on your shoulders.
Can you relate?
What To Do When You Do Not Know How to Answer A Donor Question
When you think about making an ask to a donor, what makes you nervous?
Watch my latest video to learn more.
The Awkward Silence
Can we take a moment to consider that awkward silence, that pregnant pause, that uncomfortable quiet when it comes to fundraising?
When you are asking someone to donate to your organization, there is one key thing that needs to happen – you have to ask.
And then you have to wait for them to answer.