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Mastering the Essentials: 13 Fundraising Fundamentals for Nonprofits in the New Year
It’s the beginning of the year! Now (hopefully) you’ve had a moment to look back at your revenue numbers from last year.
You have hopefully exceeded your goals, brought in more donors and increased your retention numbers.
Oh and you have a plan for this year.
No?
Well, no worries, I got you. Here is where to start.
The Time I Lost a $100,000 Gift
When a donor stops giving, what do you think?
Do you usually think it is something you did or could it have nothing to do with you?
Is it possible that your donor, is like, a person? And they got busy? Or forgot?
Read on for tactics to go back and re-engage your lapsed donors.
How To Find New Donors
Donating money during the pandemic was a way for people to feel like they were doing something in a world where no one felt safe, in control or hopeful.
New donors were streaming in.
Three years later, is that still the case?