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L’ador V’ador - From Generation to Generation
Seasons change.
So do the generations.
Who are the current five generations of donors and how should nonprofits be building relationships with them?
Just Go Talk To That Stranger
I get it, talking to people you don’t know can be hard. Nerve-wracking. Overwhelming.
But nonprofit friends – get over it.
Mastering the Essentials: 13 Fundraising Fundamentals for Nonprofits in the New Year
It’s the beginning of the year! Now (hopefully) you’ve had a moment to look back at your revenue numbers from last year.
You have hopefully exceeded your goals, brought in more donors and increased your retention numbers.
Oh and you have a plan for this year.
No?
Well, no worries, I got you. Here is where to start.
Where Are Donors Putting Their Money?
$72.67 BILLION were contributed into Donor Advised Funds (DAFs) from individuals in 2021.
Perhaps they are worth learning about?
The Most Important Giving Tool Your Nonprofit May be Ignoring
What gift planning vehicle is your nonprofit forgetting about?
🌟 Donor Advised Funds.🌟
Check out this video on how to ask about them from your donors.
How To Look For A New Major Donor
What factors make a great major gift prospect?
Watch my latest video that discusses where to look for your next major donor and what you should be looking for in a major donor.
How Can a Donor Show Love?
Do capital campaigns have to be about “capital” aka a building? NO.
Do capital campaigns need to be about a new initiative? NO.
Can a nonprofit organization launch multiple capital campaigns in the same decade? MAYBE.
So what are capital campaigns about?
Who Are Your “Just Right” Donors?
Let’s take a moment to consider this special group of donors.
The core of your nonprofit - your mid-level donors - who are often your most committed donors. Your rockstars. Your “I wish I could do more” donors. Your future transformational major donors and definitely would consider leaving a legacy gift to your nonprofit donors. Your “this is where I’m starting and I’m interested in learning more about what you do and then maybe I’ll increase if I’m properly stewarded” donors.
What makes them so special?