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Who Are Your “Just Right” Donors?
Mid-Level Donors, Major Gifts Susan Kahan Mid-Level Donors, Major Gifts Susan Kahan

Who Are Your “Just Right” Donors?

Let’s take a moment to consider this special group of donors.

The core of your nonprofit - your mid-level donors - who are often your most committed donors. Your rockstars. Your “I wish I could do more” donors. Your future transformational major donors and definitely would consider leaving a legacy gift to your nonprofit donors. Your “this is where I’m starting and I’m interested in learning more about what you do and then maybe I’ll increase if I’m properly stewarded” donors.

What makes them so special?

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The Awkward Silence
Major Gifts, Donor Meetings Susan Kahan Major Gifts, Donor Meetings Susan Kahan

The Awkward Silence

Can we take a moment to consider that awkward silence, that pregnant pause, that uncomfortable quiet when it comes to fundraising?

When you are asking someone to donate to your organization, there is one key thing that needs to happen – you have to ask.

And then you have to wait for them to answer.

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