How To Tell Your Story Better
Last year, I left my job to start my own business, Sapphire Fundraising Specialists. I started this company because I wanted to help nonprofits that were struggling to meet their financial goals, and support their efforts to fix their fundraising strategy and operations. I’m proud of what is being built and excited for what’s next. As I’ve launched, I’ve had the ability to learn more, meet so many interesting people, and create something unique to my expertise. That’s the story of my business, so far…
Every organization has a story. But how can we tell them better? How can we show the impact to our donors? I’ve put together five ways to tell your organization’s impact story better so that you can build stronger connections with your donors.
Want to talk about your nonprofit’s story and how to tell it better, find people who care about it, and secure the much-needed revenue for your mission? Let’s talk.
5 Ways to Tell Your Organization’s Story Better
Start with the basics
WHAT do you do
WHO does your work help
HOW does your work help
WHEN does the impact happen
WHERE does the impact matter
WHY does it matter that you do the work you do
Bring in the emotion
What would happen if the work didn’t happen?
Are children impacted? Elderly? Disabled? Those at high risk?
What happened because of your organization?
How can you imagine the power of your work?
Find a success story
Write it down. Rewrite it to how you would tell a donor that story.
Find another success story. Write it down. Rewrite it to how you would tell a donor that story.
Is there a connection between these two? Can that be shared?
Think of three things your organization does better than anyone else
Why do those things matter? Why would a donor care?
If you had more financial support, what more could you do with those programs or initiatives?
Why was the organization originally founded
What were the goals then? How have you moved the ball forward since then?
Has your mission evolved? Was it due to success or external factors?
Do you find donors continuously saying their support is tied to the initial founding?
What did I miss? Want help in telling your organization’s story?